Upper Cup Coffee Co is owned by Micael Habte. Originally from Eritrea in the horn of Africa, coffee has always been an integral part of life. Growing up, Micael often watched his mother roast beans as part of a traditional coffee ceremony. The scent of fresh roasted coffee was an alarm clock, announcing guests and helping celebrate good fortune. Upper Cup Coffee Co began as a wholesale operation in January 2010. Although this was a successful venture, he began to recognize that his coffee was creating a following and he wanted to have a direct link to the consumer. In September 2011, Upper Cup Coffee Co opened its retail location at 79 Parsons Avenue in Olde Towne East. Opening the shop allowed Upper Cup to develop a direct relationship with Central Ohio coffee lovers.